We are open to every possibility.
The challenge the client actually faces, is often very different from the one they thought they did.
“The difficulty lies not in the new ideas, but in escaping from the old ones”
Breakthrough innovation is both a science and an art.
It demands rigorous analysis and a disciplined process. But it also requires intuition, flair and vision.
Great strategists and innovators see future opportunities before they become obvious.
“If Edison had relied on market research, he’d have invented bigger candles”
We understand every client’s business is unique.
We use a disciplined approach and process. But there is no cookie cutter, or “one size fits all” mindset.
“Most executives assume that if you analyze enough data, this will give you new ideas. This belief is wrong. The mind can only see what it is prepared to see.”
Strategic Opportunities are tackled and solved using our Strategy Optimization Process. The process is extremely disciplined, and an effective way of gathering all pertinent available data. But it’s been proven to also allow for real creativity: generating several potential strategic alternatives, comparing and then identifying the best strategy for future success. The process generates new and different answers because it asks new and different questions.
New Product Innovation projects are approached with three basic tenets.
- The more ideas, the better
- The most intriguing ideas often originate outside the organization and category.
- Breakthrough new products inevitably require anticipating consumer needs before even
they can describe them, or they themselves are aware of them!